1. Introduction
Tempe Family Dentistry respects your privacy and is committed to protecting the personal information you provide when visiting our website, submitting a form, requesting information, scheduling a consultation, downloading a resource, calling us, or otherwise interacting with our online content.
This Privacy Policy explains what information we collect, how we use it, how we share it, how we protect it, and what rights you may have under applicable privacy laws, including, where applicable, the General Data Protection Regulation — GDPR, the California Consumer Privacy Act as amended by the California Privacy Rights Act — CCPA/CPRA, and other U.S. state privacy laws.
This website is used primarily for lead generation, marketing, education, and inquiry collection. It does not process credit card payments directly through the website.
2. Information We Collect
We may collect the following categories of information.
A. Information You Provide Directly
This may include:
- Name
- Email address
- Phone number
- Company name
- Job title
- Website URL
- Mailing address, if submitted
- Service interest
- Budget range, if requested
- Project details
- Appointment or consultation details
- Form submission details
- Message content
- Uploaded files, if forms allow uploads
- Newsletter or email subscription preferences
- Any other information you voluntarily provide
B. Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Referring URLs
- Pages viewed
- Time spent on pages
- Click behavior
Scroll behavior - Form interaction behavior
- Session recordings or heatmap data, where enabled
- Approximate location based on IP address
- Date and time of visit
- Website performance and diagnostic data
- Server log information
We may collect this information through cookies, pixels, analytics tools, server logs, and similar technologies.
C. Information from Third-Party Tools
We may use third-party tools and platforms that collect information on our behalf or in connection with our website, including but not limited to:
- Google Analytics
- Google Analytics 4
- Google Tag Manager
- Microsoft Clarity
- Server log files
- Meta/Facebook Pixel
- TikTok Pixel
- Pinterest Pixel
- LinkedIn Insight Tag
- Google Ads conversion tracking
- Microsoft Advertising tracking
- Call tracking tools
- Form plugins or CRM integrations
- Email marketing platforms
- Other analytics, advertising, remarketing, or lead attribution tools
These tools may collect information about your interactions with our website and may combine that information with data collected from other websites, apps, or services.
3. How We Use Information
We may use personal information for the following purposes:
- To operate and maintain our website
- To respond to inquiries or form submissions
- To contact you about requested services
- To schedule consultations, calls, appointments, or demos
- To send requested resources, guides, downloads, or other materials
- To provide customer service or support
- To send marketing emails, where permitted
- To personalize website content
- To analyze website performance and user behavior
- To improve our website, services, messaging, and marketing
- To run advertising and remarketing campaigns
- To measure ad performance, lead quality, and conversions
- To attribute leads to marketing channels
- To detect security issues, fraud, spam, abuse, or technical problems
- To comply with legal, regulatory, or contractual obligations
- To enforce our terms, policies, or agreements
4. Lead Generation and Follow-Up Communications
When you submit a form, request a consultation, download a resource, call us, or otherwise provide your contact information, we may use that information to follow up with you regarding your inquiry.
This follow-up may occur through:
- Phone call
- Text message, where permitted and consented to
- CRM task or sales follow-up
- Retargeting or remarketing ads
- Marketing automation sequences
- Newsletter or educational emails, where permitted
Submitting a form does not guarantee eligibility for any specific product, service, consultation, quote, or business relationship.
SMS / Text Messaging Disclosure, if applicable:
By submitting your phone number, you may consent to receive calls or text messages from Tempe Family Dentistry related to your inquiry. Message and data rates may apply. Consent is not a condition of purchase. You may opt out by replying STOP or contacting us.
Legal Review Note:
If SMS, automated dialing, ringless voicemail, lead resale, or third-party lead distribution is used, this section should be reviewed carefully for TCPA and state-specific compliance.
5. Cookies, Analytics, and Tracking Technologies
Our website may use cookies, pixels, tags, scripts, and similar technologies to collect information about how visitors use the website.
These technologies may be used to:
- Remember user preferences
Improve site functionality - Understand visitor behavior
- Measure traffic and engagement
- Track form submissions and conversions
- Track phone call conversions
- Retarget visitors with relevant advertising
- Improve marketing campaigns
- Diagnose technical issues
- Prevent spam, fraud, or abuse
Examples of tools we may use include Google Analytics 4, Microsoft Clarity, advertising pixels, server logs, call tracking tools, CRM integrations, and similar tracking technologies.
You may be able to control cookies through your browser settings. However, disabling cookies may affect website functionality.
Cookie Preference / Consent Tool:
[Insert link to cookie settings, consent banner, or preference center if applicable]
6. Microsoft Clarity Disclosure
We may use Microsoft Clarity or similar tools to understand how visitors interact with our website through behavioral metrics, heatmaps, and session replay features. This may include information such as mouse movements, clicks, scrolling activity, page interactions, device type, browser information, and general location information.
This information helps us improve the usability, performance, and effectiveness of our website.
7. Advertising, Remarketing, and Lead Attribution
We may use advertising platforms and pixels to deliver relevant ads to users who have visited our website or interacted with our content.
These platforms may include:
- Google Ads
- Microsoft Advertising
- Meta/Facebook
- TikTok
- YouTube
- Other advertising networks or social platforms
These platforms may use cookies, pixels, device identifiers, hashed contact information, lead event data, or similar technologies to show ads, measure campaign performance, build audiences, suppress ads, and attribute leads to advertising campaigns.
We may also use lead attribution tools to understand which marketing channels, ads, search terms, pages, forms, or campaigns generated a lead.
You may be able to opt out of certain advertising tracking through:
- Browser cookie settings
- Platform-specific ad settings
- Cookie preference tools on our website
- Industry opt-out tools, where available
Advertising Opt-Out / Cookie Settings Link:
[Insert link or instructions]
8. How We Share Information
We may share personal information with the following categories of recipients.
A. Service Providers
We may share information with vendors who help us operate our website and business, including:
- Website hosting providers
- Website developers or technical support vendors
- Analytics providers
- Advertising platforms
- CRM systems
- Email marketing platforms
- Form plugins and form storage providers
- Call tracking providers
- Scheduling platforms
- Customer support platforms
- Spam prevention and security providers
- Data storage and workflow tools
B. Advertising and Analytics Partners
We may share limited information with advertising and analytics partners to help measure performance, create audiences, deliver relevant ads, suppress ads, and understand website usage.
C. Business or Referral Partners
If you submit an inquiry related to a service that we provide through a partner, referral relationship, or affiliated provider, we may share your information with that partner when necessary to respond to your request.
D. Legal and Compliance Purposes
We may disclose information if required to:
- Comply with applicable law
- Respond to lawful requests
- Protect our rights, property, or safety
- Prevent fraud, spam, or abuse
- Enforce agreements or policies
- Respond to legal claims or regulatory inquiries
E. Business Transfers
If our business is involved in a merger, acquisition, sale of assets, reorganization, or similar transaction, personal information may be transferred as part of that transaction.
9. Sale or Sharing of Personal Information
Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Certain advertising, analytics, lead generation, remarketing, or lead referral activities may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws, even when no money is exchanged.
We may use advertising and analytics technologies that could be considered “sharing” or “targeted advertising” under certain laws.
We may also share lead information with referral partners, affiliates, or service providers when necessary to respond to your inquiry. Whether this constitutes a “sale” or “sharing” depends on the specific business model and applicable law.
Do Not Sell or Share My Personal Information:
https://tempefamilydentistry.com/privacy-request/
10. Your Privacy Rights
Depending on where you live, you may have certain privacy rights regarding your personal information.
These rights may include:
- The right to know what personal information we collect
- The right to access personal information
- The right to correct inaccurate personal information
- The right to request deletion of personal information
- The right to opt out of the sale or sharing of personal information
- The right to opt out of targeted advertising
- The right to restrict or object to certain processing
- The right to data portability
- The right to withdraw consent, where processing is based on consent
- The right not to be discriminated against for exercising privacy rights
- The right to appeal a denied privacy request, where applicable
11. California Privacy Rights
If you are a California resident, you may have rights under the CCPA/CPRA, including the right to:
- Know what categories of personal information we collect
- Know the sources of personal information
- Know the purposes for collecting, using, selling, or sharing personal information
- Know the categories of third parties to whom information is disclosed
- Request access to specific pieces of personal information
- Request deletion of personal information
- Request correction of inaccurate personal information
- Opt out of sale or sharing of personal information
- Limit the use of sensitive personal information, where applicable
- Not receive discriminatory treatment for exercising your rights
California Privacy Request Link:
https://tempefamilydentistry.com/privacy-request/
Do Not Sell or Share My Personal Information:
https://tempefamilydentistry.com/privacy-request/
12. GDPR / European Economic Area, United Kingdom, and Switzerland Rights
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have additional rights under applicable data protection laws, including:
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to object to processing
- Right to data portability
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
Where required, we rely on one or more lawful bases to process personal information, including:
- Consent
- Performance of a contract or pre-contractual request
- Legitimate interests
- Compliance with legal obligations
- Protection of vital interests
- Public interest, where applicable
Examples of legitimate interests may include responding to inquiries, improving website performance, preventing fraud or spam, measuring marketing effectiveness, and promoting our services, subject to applicable law.
GDPR / International Privacy Request Link:
https://tempefamilydentistry.com/privacy-request/
13. Other U.S. State Privacy Rights
Residents of certain U.S. states may have additional rights under state privacy laws. These states may include, depending on applicability and effective dates:
- Colorado
- Connecticut
- Delaware
- Indiana
- Iowa
- Kentucky
- Maryland
- Minnesota
- Montana
- Nebraska
- New Hampshire
- New Jersey
- Oregon
- Rhode Island
- Tennessee
- Texas
- Utah
- Virginia
- Other states with applicable consumer privacy laws
These rights may include the right to access, delete, correct, obtain a copy of personal information, opt out of targeted advertising, opt out of certain profiling, or opt out of sale of personal information.
State Privacy Request Link:
https://tempefamilydentistry.com/privacy-request/
14. How to Submit a Privacy Request
You may submit a privacy request by using the method below:
Privacy Request Form:
https://tempefamilydentistry.com/privacy-request/
Mailing Address:
2161 E Warner Rd, Tempe, AZ 85284
Before fulfilling a request, we may need to verify your identity. We will only use information provided during verification to process and respond to your request.
We will respond to privacy requests within the time period required by applicable law.
15. Personal Information Deletion Requests
To request deletion of your personal information, please submit a request here:
Delete My Personal Information:
https://tempefamilydentistry.com/privacy-request/
For WordPress lead generation websites, this may link to:
- A dedicated privacy request form
- A Gravity Forms request form
- A WPForms request form
- A Fluent Forms request form
- A Formidable Forms request form
- A CRM preference center
- A privacy management plugin page
- A support email address
Recommended Placeholder URL:
https://tempefamilydentistry.com/privacy-request/
16. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on:
- The type of information collected
- The reason the information was collected
- Whether the information relates to an open inquiry
- Lead follow-up and sales cycle needs
- Marketing suppression and unsubscribe obligations
- Legal, tax, accounting, or reporting obligations
- Security and fraud prevention needs
- Customer service or support needs
- Contractual obligations
17. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no website, server, database, internet transmission, CRM, form plugin, email platform, or electronic storage system is completely secure. We cannot guarantee absolute security.
18. Email Marketing
If you subscribe to our email list, submit a form, download a resource, request a consultation, or otherwise provide your email address, we may send you emails related to your inquiry, our services, updates, offers, educational content, or other relevant information.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.
We may still send transactional, administrative, or inquiry-related communications where permitted by law.
19. Phone Calls, Call Tracking, and Recorded Calls
We may use call tracking numbers to understand which marketing channels generate phone calls. Call tracking tools may collect information such as:
- Caller phone number
- Call time and duration
- Referring source
- Landing page
- Approximate location
- Call outcome
- Call recording, where enabled and legally permitted
If calls are recorded, callers should be notified where required by law.
Call Recording Disclosure Placeholder:
[Insert call recording disclosure if applicable.]
20. Forms, Spam Prevention, and Security Tools
Our website may use form plugins, CAPTCHA tools, spam prevention systems, firewall tools, or security monitoring systems to protect the website and reduce fraudulent or abusive submissions.
These tools may collect information such as:
- IP address
- Browser information
- Device information
- Form interaction behavior
- Spam risk signals
- Security logs
Examples may include Google reCAPTCHA, Cloudflare, Akismet, Wordfence, or similar tools.
21. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.
If the website is directed toward children, families, schools, healthcare, financial services, legal services, insurance, or regulated industries, this section should be reviewed carefully by legal counsel.
22. International Data Transfers
If you access our website from outside the country where our business is located, your information may be transferred to, stored in, or processed in another country.
Where required, we use appropriate safeguards for international data transfers, such as contractual protections or other legally recognized transfer mechanisms.
23. Third-Party Links
Our website may contain links to third-party websites, platforms, plugins, forms, scheduling tools, maps, embedded content, or services. We are not responsible for the privacy practices, content, or policies of third-party websites.
You should review the privacy policies of any third-party websites you visit.
24. WordPress Website Functionality
If this website is built on WordPress or uses WordPress-related plugins, we may collect and store information through:
- Contact forms
- Quote request forms
- Consultation forms
- Newsletter forms
- Download forms
- Event registration forms
- Booking or scheduling forms
- CRM integrations
- Security plugins
- Analytics plugins
- Cookie consent plugins
- Server logs
The specific data collected depends on the plugins, forms, and tools enabled on the website.
WordPress Privacy / Data Request URL:
https://tempefamilydentistry.com/privacy-request/
25. Sensitive Personal Information
We generally do not intend to collect sensitive personal information unless necessary for the specific services we provide or unless voluntarily provided by you.
Sensitive personal information may include information such as:
- Government identification numbers
- Precise geolocation
- Racial or ethnic origin
- Religious beliefs
- Health information
- Biometric information
- Financial account information
- Union membership
- Sexual orientation
- Citizenship or immigration status
Visitors should avoid submitting sensitive personal information through website forms unless specifically requested.
If the business collects sensitive personal information, legal counsel should review this section carefully and add required disclosures.
26. Categories of Personal Information Collected
Depending on how you interact with our website, we may collect the following categories of personal information:
| Category | Examples | Collected? |
|---|---|---|
| Identifiers | Name, email, phone, IP address | [Yes/No] |
| Contact Information | Mailing address, business address, submitted contact details | [Yes/No] |
| Professional Information | Company name, job title, business website | [Yes/No] |
| Internet Activity | Pages viewed, clicks, form interactions, session data | [Yes/No] |
| Geolocation Data | Approximate location from IP address | [Yes/No] |
| Marketing Data | Email preferences, ad interactions, source attribution | [Yes/No] |
| Inquiry Information | Service interest, project details, submitted messages | [Yes/No] |
| Audio Information | Call recordings, if enabled | [Yes/No] |
| User-Submitted Files | Uploaded files through website forms, if enabled | [Yes/No] |
| Sensitive Information | [Describe if applicable, e.g., None collected] | [Yes/No] |
27. Sources of Personal Information
We may collect personal information from:
- You directly
- Website forms
- Phone calls
- Email communications
- Chat tools
- Scheduling tools
- Newsletter subscriptions
- Download forms
- Analytics tools
- Advertising platforms
- Cookies and tracking technologies
- Server logs
- CRM or marketing automation platforms
- Call tracking platforms
- Publicly available sources
- Referral partners, where applicable
28. Purposes for Collecting Personal Information
We may collect personal information for:
- Responding to inquiries
- Scheduling consultations
- Providing requested information
- Delivering downloadable resources
- Sending marketing communications
- Managing leads
- Measuring lead quality
- Running advertising campaigns
- Improving website performance
- Measuring analytics
- Fraud and spam prevention
- Security monitoring
- Legal compliance
- Internal business operations
29. Categories of Third Parties We Share Information With
We may share information with:
- Hosting providers
- Website developers
- Form plugin providers
- CRM providers
- Email marketing platforms
- Analytics providers
- Advertising networks
- Call tracking providers
- Scheduling platforms
- Security providers
- Spam prevention providers
- Data storage providers
- Professional advisors
- Legal or regulatory authorities
- Business, referral, or fulfillment partners, where applicable
30. Global Privacy Control
Some browsers or extensions may allow users to send a Global Privacy Control — GPC signal. Where required by applicable law, we will treat GPC signals as valid opt-out requests for the browser or device sending the signal.
31. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above.
Material changes may be communicated through the website, email, or other appropriate means where required by law.
32. Contact Us
If you have questions about this Privacy Policy or wish to exercise privacy rights, contact us at:
Company Name: Tempe Family Dentistry
Mailing Address: 2161 E Warner Rd, Tempe, AZ 85284
Privacy Request Form: https://tempefamilydentistry.com/privacy-request/
Deletion Request Form: https://tempefamilydentistry.com/delete-my-data/